INDEPENDENT MINDS.
UNREASONABLE IDEAS.

GOODTROUBLE.

A sculptural chrome ribbon twisted into a knot, reflecting vivid scarlet light.

For brands with something to say.
We find the point of view.
Then make it impossible to ignore.

A LITTLE TENSION. A LOT OF ATTENTION.SCROLL INTO THE WORK ↘

SELECTED EXPLORATIONS / 01—03

A point of view.
Made tangible.

COUNTERFORMIDENTITY EXPLORATION
FORM
without
FORM.
Chrome sculptural identity study.
Cobalt glass forms surrounding a small orange sphere.
OUT OF PHASECAMPAIGN EXPLORATION

Good things
break the pattern.

Burgundy paper architecture with a polished chrome disc.
NEW ANGLESART DIRECTION

See it
otherwise.

01 / COUNTERFORM — IDENTITY

SMALL TEAM ENERGY.
BIG PICTURE THINKING.

Pretty is a start.
Conviction goes further.

We believe the best brands have a little friction. A clear idea. An unexpected angle. A reason to look twice.

01 Find the idea.

Positioning, naming, and a point of view that gives every creative decision a reason.

02 Give it a world.

Identity systems, art direction, and campaigns built to feel unmistakably connected.

03 Make it move.

Digital experiences and motion that turn an interesting first impression into something worth exploring.

GOT A BRAVE IDEA?

MAKE
SOME
NOISE.

Something worth making
starts with something worth saying.

An original self-initiated concept, created for this collection.

THE FIRST GOOD QUESTION

What are
you making?

Shape the idea into a short brief you can save. Nothing is sent anywhere.

Where should we start?